Indian Lakes Marketing
Small town values meet big city marketing expertise.
Strategic marketing for small businesses in Northeast Indiana.
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AI for Small Business
The software enterprise companies paid $200,000 a year for in 2018 is now within reach for small business.
The AI conversation is being written by people who have never run a three-location specialty retailer or a regional service business. It assumes you have a CTO, a data science team, and a budget most small businesses will never see.
We don’t make those assumptions.
Indian Lakes Marketing builds AI tools that sit on top of the platforms you already use, your POS, your CRM, your loyalty platform, and turn the data they collect into something you can actually act on.
See Our WorkWho We Are
We build the tools that used to be out of reach for businesses like yours.
For fifteen years I built customer intelligence and loyalty programs for Comcast, Vail Resorts, and Caesars Entertainment. The same tools, the same playbooks, all built for operators with nine-figure budgets and dedicated teams.
That gap is closed. We build software tailored exactly to how your business works, at prices that actually make sense for a business your size.
We’re a family business in LaGrange, Indiana, working with operators across Northeast Indiana first, and anyone, anywhere, who’s ready to move.
About Us
AI-Powered Tools
Tools built for small business.
We build AI-powered tools across hospitality analytics, local search, and customer communications. Each one solves a specific operational problem, built by operators who have run these functions at scale.
RetailIQ
A CRM intelligence dashboard built on your POS, loyalty, and CRM data. Tells you which customers are about to lapse and what to do about it, not just what already sold.
See it in Action
Indian Lakes Predictive
Predictive analytics and test/learn infrastructure built for multi-property hospitality operators. Thirteen models, one decisioning engine, no data engineering required.
See it in Action
Local Search Intelligence
Know exactly where your business ranks and what to fix. A done-for-you local search dashboard covering rankings, citations, competitors, content, and AI visibility, tracked weekly, managed by us.
See It in ActionCustom AI Development
We don’t just advise on AI. We build it.
From AI receptionists that answer your phones to loyalty platforms, lead qualification systems, and custom automations, we build AI-powered tools designed around your specific business. Fast to deploy, priced for small business, and built to actually work.
Our Services
From strategic advisory to custom AI builds and websites, here is what we do and how we can work together.
Strategic Marketing Roadmap
A clear, prioritized plan built around your business. Available as a 90-day, annual, or two-year playbook.
Fractional CMO & Retainer
A senior marketing strategist on your team, accountable to your growth. We work with a limited number of clients at any time.
AI Strategy and Development
From AI strategy to custom builds. We help you find what is worth doing, then build it around your specific business.
AI Readiness Training
Hands-on workshops that get your team actually using AI tools. Half-day and full-day sessions available in person or virtually.
Custom Website Development
Fast, custom-built sites for small businesses. No WordPress, no drag-and-drop builders. Clean, professional, and built around your business.
Church Technology
Websites, apps, and digital tools built for traditional churches and ministries. Sized for church budgets, built by someone who shares your values.