Indian Lakes Marketing
Small town values meet big city marketing expertise.
Strategic marketing for small businesses in Northeast Indiana.
Work With Us
AI for Small Business
The software enterprise companies paid $200,000 a year for in 2018 is now within reach for small business.
The AI conversation is being written by people who have never run a three-location specialty retailer or a regional service business. It assumes you have a CTO, a data science team, and a budget most small businesses will never see.
We don’t make those assumptions.
Indian Lakes Marketing builds AI tools that sit on top of the platforms you already use, your POS, your CRM, your loyalty platform, and turn the data they collect into something you can actually act on.
See What We BuildWho We Are
We build the tools that used to be out of reach for businesses like yours.
For fifteen years I built customer intelligence and loyalty programs for Comcast, Vail Resorts, and Caesars Entertainment. The same tools, the same playbooks, all built for operators with nine-figure budgets and dedicated teams.
That cost has collapsed. So Katelynne and I bring the same analytical depth to the operator running three to fifteen locations instead of three hundred, sized and priced for the business you actually run.
We’re a family business in LaGrange, Indiana, working with operators across Northeast Indiana first, and anyone, anywhere, who’s ready to move.
About Us
AI-Powered Tools
Tools built for small business.
We build AI-powered tools across hospitality analytics, local search, and customer communications. Each one solves a specific operational problem, built by operators who have run these functions at scale.
RetailIQ
A CRM intelligence dashboard built on your POS, loyalty, and CRM data. Tells you which customers are about to lapse and what to do about it, not just what already sold.
See it in Action
Indian Lakes Predictive
Predictive analytics and test/learn infrastructure built for multi-property hospitality operators. Thirteen models, one decisioning engine, no data engineering required.
See it in Action
Local Search Intelligence
Know exactly where your business ranks and what to fix. A done-for-you local search dashboard covering rankings, citations, competitors, content, and AI visibility, tracked weekly, managed by us.
See It in ActionCustom AI Development
We don’t just advise on AI. We build it.
From AI receptionists that answer your phones to loyalty platforms, lead qualification systems, and custom automations, we build AI-powered tools designed around your specific business. Fast to deploy, priced for small business, and built to actually work.
Strategy and Advisory
Some of what you need isn’t a tool, it’s a strategist. When you want senior marketing expertise working directly on your business, someone who has built programs at scale and will be accountable to your growth, that’s what these engagements are for.
Strategic Marketing Roadmap
A clear, prioritized plan built around your business. Available as a 90-day, annual, or two-year playbook.
Fractional CMO & Retainer
A senior marketing strategist on your team, accountable to your growth. We work with a limited number of clients at any time.
Strategic Coaching
Direct access to senior marketing expertise on your schedule. For the business owner who wants to make smarter decisions.
AI Advisory
Practical AI guidance for local businesses, from someone who has actually built the tools. We help you cut through the noise, find what's worth doing, and put it to work, without the enterprise price tag or the vendor hype.
Custom AI Development
When you need more than advice, we build it. Custom AI receptionists, loyalty platforms, lead qualification systems, and automations designed around your specific business.
Custom Website Development
Fast, custom-built sites for small businesses. No WordPress, no drag-and-drop builders. Clean, professional, and built around your business.